While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid them. Problem 1: Lack of personal experience AI-generated content often...
The Top 4 Skills Marketers Will Need in the Future
Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital for success is the ability to understand and anticipate consumer tastes and preferences. As markets become more saturated and consumers...
Feeling Stuck: What to Do When You Don’t Know What to Do
Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are all sorts of techniques you can use, but I’m going...
An Introduction to Google Tag Manager
Once your site is successfully connected, you should have another tab open the URL of the site you entered with a box indicating that it’s connected to the debugger (don’t worry; that box is only visible to you, not to...
Cognitive Science Meets SEO: Why True Localization Matters
While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with nuanced cultural insights, brands can overcome barriers to build authentic multi-local engagement. In marketing, optimal familiarity may relate to the...
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar choices. 2. It modulates the way we perceive experiences Familiarity...
How to Make AI Your Writing Sidekick for Content Marketing
AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using AI in your business and everyday life. You can use AI to do almost anything. But that doesn’t mean AI...
Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue to their websites are always trying to keep up with how their results are shown or where they come up...
Find Your Difficulty Benchmark – Next Level
So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify your strategy. But what if you want to find new keywords to target? Or spot keywords that you may have...
How to Speed Up a Technical Audit Execution for Faster SEO Growth [Free Templates]
Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis: Business Type Project Website Size SEO Maturity Goals International E-commerce SEO roadmap for quarterly growth Over 5K pages/Large High Get 5% organic revenue growth...