The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough to remember working at a business pre-internet, you likely remember...

Q: What are the main goals of location/city landing pages? A: Location and city landing pages can best be thought of as a form of customer service. These pages have dual goals; one is to achieve high visibility in the...

Promote this content: 1. Absolutely correct contact information It’s a preventable loss when a customer misses the chance to shop with you because they encountered incorrect basic business details on or off the web. Make sure that the name of...