Project Overview
Hourglass Pilates is a dynamic Pilates studio offering reformer, mat, and specialty classes focused on strength, flexibility, and mindful movement.
The goal was to build a conversion-focused WordPress platform that combines:
- Online class booking
- Membership information
- Schedule management
- Integrated e-commerce functionality
PixelKraft delivered a fully responsive website integrating both a booking system and a WooCommerce-powered retail section for selling studio-required grip socks used during training sessions.
Strategic Approach
1️⃣ Booking-First User Experience
We structured the website to prioritize:
- Clear class presentation
- Easy schedule access
- Frictionless booking flow
- Mobile-optimized reservation process
This ensures students can quickly discover and reserve classes.
2️⃣ Integrated E-Commerce Solution
To support studio retail sales, we implemented:
- WooCommerce setup
- Product pages for specialty grip socks
- Secure checkout configuration
- Streamlined cart experience
This allows the studio to generate additional revenue directly through the website.
3️⃣ Conversion-Focused Structure
- Clear calls-to-action (Book Now / Shop Socks)
- Clean navigation between services and store
- Optimized layout for local search visibility
Scope of Work
- Custom WordPress development
- Booking system integration
- WooCommerce implementation
- Product setup (grip socks)
- Checkout configuration
- Responsive optimization
- SEO-ready structure
Technical Stack
- WordPress
- WooCommerce
- Online Booking System
- Responsive Design
- Conversion-Optimized Layout
Business Impact
The new platform enables Hourglass Pilates to:
- Centralize class bookings online
- Sell required grip socks directly to clients
- Increase per-customer revenue through e-commerce
- Strengthen brand credibility with a professional digital presence
- Support long-term growth with a scalable WordPress infrastructure