The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In SEO and digital PR, there is a lot of discussion surrounding how and why brands...

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Competitive research is a common and necessary task in any marketing landscape. This practice is particularly...