The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly,...

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Back in March, Google announced that the current version of Google Analytics Universal (commonly known as...

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to measuring the impact of content, you might think of KPIs like “sitewide...