The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many SEOs think of keyword research as a very basic part of SEO, which can actually...

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Estimating the opportunities within your various SEO efforts is an important component of your analytics, not...