Blog

Articles on design, development, search, and running a business online.

Cover image for How we improve a slow website

5/28/2026

How we improve a slow website

How we assess a slow website, prioritize improvements, and decide whether repairs or a rebuild make sense.

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Cover image for AI receptionists for routine customer calls

10/29/2025

AI receptionists for routine customer calls

How an AI receptionist can handle routine questions, collect details, and pass calls to your team.

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Cover image for The Top 4 Skills Marketers Will Need in the Future

4/16/2024

The Top 4 Skills Marketers Will Need in the Future

The four skills marketers will need as markets saturate and AI reshapes the field — from anticipating consumer tastes to data-driven creativity.

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Cover image for Feeling Stuck: What to Do When You Don’t Know What to Do

4/9/2024

Feeling Stuck: What to Do When You Don’t Know What to Do

Stuck on a task and don't know where to start? A simple traffic-light system for clearing your head and getting moving when you feel overwhelmed.

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Cover image for An Introduction to Google Tag Manager

4/2/2024

An Introduction to Google Tag Manager

A beginner's introduction to Google Tag Manager — how to connect your site, use Tag Assistant to debug events, and see which tags fire and when.

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Cover image for Cognitive Science Meets SEO: Why True Localization Matters

3/26/2024

Cognitive Science Meets SEO: Why True Localization Matters

Why real localization beats surface-level translation: align content with cultural insight and optimal familiarity to build authentic multi-local SEO.

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Cover image for Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

3/19/2024

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

How brand familiarity shapes attention, memory, and preference — and how to leverage familiarity bias to stand out and future-proof your brand.

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Cover image for How to Make AI Your Writing Sidekick for Content Marketing

3/12/2024

How to Make AI Your Writing Sidekick for Content Marketing

How to use AI as a content-marketing writing sidekick — where it helps, its limits, and why it complements rather than replaces writers and SEOs.

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Cover image for Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?

3/5/2024

Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?

Generative AI and chatbots are reshaping search results. Here's why companies that rely on Google traffic must rethink their marketing strategies.

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Cover image for Find Your Difficulty Benchmark – Next Level

2/27/2024

Find Your Difficulty Benchmark – Next Level

Beyond your Difficulty benchmark: use Keyword Explorer's Keyword Suggestions to uncover new keyword opportunities you've missed and target them.

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Cover image for How to Speed Up a Technical Audit Execution for Faster SEO Growth [Free Templates]

2/20/2024

How to Speed Up a Technical Audit Execution for Faster SEO Growth [Free Templates]

Speed up technical SEO audits with a strategic framework and free templates — so you move from findings to fixes and faster SEO growth.

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Cover image for A Little More Love for Local Business FAQs

2/13/2024

A Little More Love for Local Business FAQs

Local business FAQs aren't busywork — they're hidden treasure for customer service, reputation, and local SEO. Here's how to make the most of them.

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